φύση is a fictional Greek brand that offers extra virgin olive oil made from olives grown on the island of Corfu, known for its special purple olives.
The brand is inspired by the idea of elegance and tradition, and celebrates the beauty of olive picking as something sacred. The image of open hands reaching toward the heavens represents this connection — just like in old Greek stories and mythology.
The white ceramic bottle helps protect the oil from air, light, and heat, which can affect its freshness and flavor. The green pattern on the white surface shows the flow of golden oil and also represents the land where the olives come from.
The overall design is meant to feel simple, elegant, and organic, reflecting the natural quality of the product and the culture it comes from.
Sketches